Tuesday, November 17, 2009

Miscellaneous Food: Truffs


At the risk of sounding like a true snob, let me tell you about a pet peeve of mine - supermarket chocolates and people who give you a box of supermarket chocolates. Now, there are specific products that qualify in this category and the notable exceptions are specific favourites that you might have (a Violet Crumble for example, or a Cadbury Top Deck comes to mind, or even Kit Kat, Yan Yan or those hugely nostalgic Japanese biscuit mushrooms with caps of chocolate). What I'm referring to are those seemingly omnipresent boxes of mixed chocolates that always have eponymous names and colours, the kind you can buy at NTUC or Tangs.


I am in horror that till today, I still receive boxes of chocolates like that. To me, it's a horrible indictment of how I pick my friends and perhaps, my own poor judgement. It's like this - in the world of flowers, a box of seashell-seahorse chocolates is like carnations. Yes, they are lovely in some way, for example, carnations are very nice in a pomander and similarly, seashell chocolates look very nice topping buttercream frosting on cupcakes, but in a nutshell, it's the fastest way to tell someone, I don't know you and I don't really care what you like.


Because when we get down to it, nobody really likes seashell chocolates that are neither white chocolate nor milk chocolate. Nobody really, in this day and age, wants to get fat on a high vegetable oil content, common grain chocolate where you better care what is written on the back of box because some shapes (usually, as I have learnt by unpleasant experience, the ones wrapped in red aluminium foil) are filled with rank alcohol.


I cannot think of a worse thing to give someone for say, Christmas (the season of recycling, I guess, more than giving), but I fully admit to having sunk so low before myself - I distinctly remember primary school teachers, for example, who received similar, or favours that were, I admit, prettily-ribboned Neuhaus chocolate bars, and for the record, I'm truly sorry for having given you such a distinct lack of personality and effort.


The reason I'm saying this is that a week ago, I came upon a beautiful counter-example, the anti-example if you will, of lousy chocolate. This is beautiful, rich, sin-cleansing (okay, maybe I exxagerate but only slightly) chocolate, melded with clever design and packaging. I think the photos are fairly explanatory but let me just say that I was so excited to see this masculine-smooth creamy brown box enveloping a thin plastic film and wrapped with a suede ribbon. Even the card, stamped with vintage botanical drawings of the cocoa bean, suggested a treat in store.


Imagine my surprise that the store location was a skip and a hop away from the office, tucked upstairs behind the Ocean Fishhead Curry stall next to Amoy Food Center. Hurray for Singapore, modernizing and maturing into this growing phenomenon of the rise of the independent food entrepreneur. By this, I don't really mean the Breadtalk chain or some expat-come-early like Emmanuel Stroobant but rather, home-grown local, commercial coffee cafes, bakeries and chocolate shops that really meld design with culinary skill, technique and dedication. These little homages to craft remind me of New York and the kind of specialized stores one can find there.


I have great memories of living in Soho and wandering from bread shops to chocolate stores; tiny little hole in the wall places that only did one thing but did it really well - chilli chocolates or down-south pecan pie or freshly-baked onion rolls - at 5am in the morning. I think it's really a sign of maturity that the Singapore market is so quickly going down that path, where people are willing to travel to by these and chefs are willing to stake their reputation and their business on perfecting their small product offering. Of course, the flip side to this is that Singapore is likely to become more and more expensive a place to live - after all, the returns to specialization are a close corollary to luxury inflation!


This shop was no different: it was a cosy, spanking-new lab with a gorgeous carrera marble table top for rolling truffles and tempering chocolate. The owner, Teng Ei Liang is passionate about chocolates and left both his finance degree and job at the Singapore Tourism Board to pursue a Cordon Bleu course. His specialty and love turned out to be the traditional art of truffle-making and so now he juggles a full-time job with this new venture, which was borne out of making gifts for friends.


Truffles are so named for their visual similarity to the truffle fungus, and a chocolate truffle is traditionally made with a chocolate ganache center coated in chocolate or cocoa powder, usually in a spherical, conical or curved shape. The first truffles were cast in France in 1895 and later gained popularity through Prestat of London in the early 1900s. Other fillings may replace the ganache: cream, melted chocolate, caramel, nuts, berries, assorted sweet fruits, toffees, mint, marshmallow, and, popularly, liquor.


Ei Liang was telling me that despite several requests, he has tried to keep the purity of the truffle and his French ingredients alive by restricting his product to four varieties, the 55% Equiteur, the 66% Antilles, made of beans from the Carribean, the 70% Honduras, a rich, slightly bitter chocolate from Criollo and Trinitario beans and the sugarless truffles for diabetics, made with a small addition of artificial sweetener. Apart from the rise of dedicated food craft and local single-product food entrepreneurship, there is a second trend in food represented here - as people become more affluent and more concerned about what they eat and where it is from, there is a greater focus of harvesting and advertising around pure origin, single estate sourcing in ingredients, particularly in dairy and meat products.


It is a 2 day process to make truffles and they have to be kept at cool temperatures, as anyone who has taken the time to craft these will have found out. The pricing is not particularly cheap, at $24 for a box of 9 or $48 for a box of 18, but that is partly because of the cost of making them. To me, they hit that mark of having luscious quality but helpfully small proportions and it's a plus that they make great gifts of true, rich gratitude for your loved ones.


I'm well aware that I've now ruined my current Christmas gift surprise but I did think that it would be fairer to let you all know that Truffs is now taking Christmas orders and that you can take a visit to explore this little lab on your own - call Jo-lin to order your fix today!

Truffs
179a Telok Ayer Street
Singapore 068627
Mon - Fri : 12pm - 7pm
Sat : 12pm - 4pm
T: +65 9088 2736

Email

* As advised by my better half, I should clarify that:

(1) The post is meant to be tongue-in-cheek, I am not suggesting that people who buy chocolate assortments are not sincere or that you judge people by their gift-giving (or lack thereof) or what the gift is and what it costs.

(2) I am saying that I personally don't like them and have received a disappointingly large number of these from friends that I would have considered to be closer than a quickie trip to the supermarket aisle. I still believe re the old teachers that given how much I owe them and my own consideration of food, I should have put in more effort and thought then my own trip down the supermarket aisle. But, you are free to disagree with me!

2 comments:

Stacy said...

Dear Weylin, it's such a joy reading your blog....Thanks so much for sharing. I thought that I have a passion for food until I find your blog. :-) You should really consider publishing them one day.
Btw, I will have to find that Truffle shop the next time when I visit Singapore. I, too, am very picky about chocolate. Eating (more likely being forced to eat) a 'seashell' piece would make me regret for days. On the other hand, a genuine good piece of truffle could bring a smile onto my face days later....Life is wonderful, isn't it?! Stacy

Kathrine said...

Discovered Truffs while on the usual lunch break route and everything about the shop is just lovely,the truffles, decor and the chocolate cake, so much choco sin but oh so good!